Brand24 has taken to the scene with an objective of making Social Listening a play toy for businesses! It is easy to use with an intuitive dashboard. Its ability to quickly provide a once-over look that provides a quick snapshot of everything that’s going with the social media profiles your team is managing along with competition tracking on social media.
What is Brand24?
Brand24 is a cloud-based social media analytics and listening software that gives small and medium-sized business further sales opportunities through social searches and competitor knowledge functions. Its features include real-time analytics, sentiment analysis, mentions feed, and more. In this article, we cover Brand24 reviews and pricing. Ready to get started? Sign up for free.
Social Media + Social Listening = SUCCESSFUL BUSINESS
Social Media today stands at a point where it has dug deep into every form of business that dwells in the market right now. Any and every business today requires more clients, connections, networking, customers, comments and feedbacks to become a successful venture. In this post we are going to discuss about Brand24 Reviews 2019.
Nowadays a new concept of “Social Listening” is gaining prominence. Be it marketing campaigns or customer service or even generating sales leads, Social media + Social listening is a crucial ingredient in making these happen flawlessly.
The art of establishing successful business collaborations, promotions and a stable and growing customer base always begins with Social Media + Social Listening. Both blend perfectly with one another to give your business the much needed “Oomph”!
What is Social Listening? Brand24 Review 2019 – Social Media Monitoring Tool
Social Listening is not an app, plugin, service or software. It is simply more logical than technical. It is simply a concept or rather art of awareness of mentions about your company, brand, and competitors or discussions that is relevant to your business. It’s about studying a set of social data regarding your company, understanding them and using the data you collect to improve customer satisfaction and grow your sales.
Now you may ask what can you do with all these fancy statistics and data? There are only a few online services that actually work in helping you understand the implications of these social signals and furthermore build you a logistic model to grow customer satisfaction and sales for the future.
One great service that will help you with the same is Brand24. Let us talk more about Social Listening and how Brand24 can help you capitalize on it flawlessly!
Brand24 Highlight Features
Check out the list below of some of Brand24’s features:
- Real-time Analytics
- Social Media Listening
- Mentions Feed
- Discussion Volume Chart
- Mention Analytics
- Influence Scoring
- Sentiment Analysis
Brand24 relies on these following powerful features to make your normal business more sustainable and successful for the future. It has been particularly praised for its real-time social analysis which ensures you don’t miss any signal even if you blink!
- Mentions Feed
Take real-time action by discovering what people say about your brand on social media platforms. It easy, intuitive and allows engagement of discussions relevant to your company or service with just one click.
- Discussions Volume Chart
Take prompt actions to protect your company image by identifying sudden changes in the discussion volume. Instantly spot problematic issues before they escalate & hamper the potential chances of positive publicity your company is already receiving.
- Marketing Analytics
Gain new insights about your customers and get a better understanding of who is talking about your brand online, by analyzing buzz quality and quantity.
- Influence Score
Make efficient and conscious decisions about who you should be working with by pinpointing your industry influencers.
- Sentiment Analysis
Discover and analyze public sentiment and get a better understanding of customer attitudes, whether positive, negative or neutral about your brand and spot problematic areas which need immediate attention.
Automated PDF reports, .xls files, and infographics which you can use outside of the tool.
- Data Exporting
Discover changes in the quantity and quality of discussion around your brand. Customize your alerts accordingly, be it getting email or in-app notifications of negative mentions of your company.
Filter and narrow down your results by mention source, sentiment, number of visits, etc to focus on what is most important for you.
How Brand24 helps your business?
Brand24 is handled by a team of hard working analysts and experts who are always in the hunt for real time updates and signals regarding the clients they are working with. With the help of them, you get instant access to all the necessary data which are then combined together to form a model on how to make your business more successful.
Here are some crucial ways in which Brand24 can help boost your business through Social Listening just the way you would want it to be.
- Customer Service
Social listening finds a very powerful and profitable application in the field of customer service. Find solutions to their problems and commend brands on good service as more and more people start to use social media as the place to make public complaints.
Posting a status on Facebook or Twitter is easier for fans rather than being kept on hold by an automated call center or waiting for ages to get a response regarding an inquiry sent via e-mail.
Timing matters when it comes to customer service and hence the key to successful customer service is to never make your customers wait. Social listening helps you collect public complaints and grievances as soon as they’ve been published, thus allowing you to react immediately.
- Generate sales leads
You can always find potential clients through social media by using well-configured keywords for Internet monitoring. Traditionally every customer anywhere will ask for online opinions from friends and colleagues or search for advice and reviews on public forums before making a purchase decision.
Many users are always asking about recommendations for social media monitoring solutions online. Brand24 community manager then does a great job of interacting with these users and letting them know about Brand24 . This is one of our best methods of identifying new leads and has one of the highest conversion rates.
- Supporting marketing campaigns
Social Listening is indeed touted as the best solution for online marketing campaigns if you are looking to increase both social media outreach and user engagement. Such campaigns also aim at promoting your brand by encouraging people to share content with a dedicated hashtag.
Brand24 helps businesses design numerous campaigns that help successfully engaged their fans and amplify the effects of this by building strong relationships with bloggers and influencers.
- Interact with users
More and more brands are getting in touch with their fans and clients via online discussions. Social media managers assigned for the brand’s online activity and social outreach to start interacting with the audience once a user posts something on social media that is related either to the brand.
This is a great way to increase customer engagement on the Internet and to extend your online reach. If your response is timely and intelligent you can easily catch your users’ attention.
- Customer Insights
Consumers are always willing to share their opinions and reviews about the products or services they use. More than 90% of them do this through their social media profiles, exposing their reviews to a great deal of other consumers. This is also how they give suggestions and feedback on these goods and services. Thus, Internet is a powerful source of valuable customer insights.
- Reaching out to influencers
Collaboration with social media influencers can bring you profitable results when it comes to promoting your brand through social media. However, they first need to be well convinced about the quality of your brand and grow a potential interest in your company or its value proposition.
Social listening makes it possible for you to discover and get in touch with online influencers who are talking about your brand or a specific topic linked to your business. The Brand24 dashboard gives you access to information about top users who have enormous fan following and have posted any content about your brand in a specific period.
How to Start with Brand24?
Brand24 is certainly the best and the easiest when it comes to creating projects. You can simply create projects and start analyzing.
Once you have created the account, you can start by adding a project. Creating a project means you need to add the keywords that you want to monitor.
If you are willing to sell ebooks or some product, you can add keywords like ‘ebook’ or ‘blogging’. You can also track the keywords on different social media channels by using the hashtag before keywords.
Click on ‘Next’ and you can choose the language for the mention. Click on’Get Mentions’ to save your project.
The dashboard for the Brand24 is quite robust and user-friendly. It has all the elements easily navigable with all the features.
The dashboard has a list of all the projects that you are running. You can view the list of projects by clicking on the ‘Projects’ on the right-hand side of the toolbar.
Editing your projects:
Edit your projects by using the keywords, adding the sources or using various filters. Exclude the keywords that you don’t want in your mention to narrow the search.
Besides the main keywords, you can also add the required keywords that appear in the order of the mention to be repeated.
In the sources tab, tick the sources from which you need mentions. You can also exclude or block the sites here. Similarly, you can lock the social media authors and all the mentions from them. You can add particular mentions by yourself, to be shown in project results.
Similarly, switch to the notifications that you will receive in the dashboard. You can get notifications in mail or mobile. You can get notifications for the Slack or if some negative comments. There are a number of filters that can be applied for getting the right amount of notifications.
Just like the notifications, you can get the reports on the mail too. Select the email where you want the report to be delivered. This tab shows the percent changes in mentions and searches volumes. You can get the weekly as well as the daily reports here.
Brand24 Google Reviews
Brand24 offers the Google Review monitoring to increase online engagement and notice the brand reputation in one dashboard. It’s all in one place and there’s no need to browse your channel one by one, time after time.
To monitor Google Reviews, you can do the following:
- First of all, log into Brand24 and select a project you’d like to collect Google Reviews for or create your account and a first project.
- To get the google reviews, just search for your business in the search engine and click on reviews.
- Once you get the reviews, just copy the link and proceed.
- Open Project and choose the project for which you want Google Reviews. Go to Project settings.
- Open the additional sources and paste the Google Reviews link above.
Brand24 also monitors the Fan pages or the pages that you want to track for. You just need to paste the URL of the page to be monitored.
This function was designed for fan page owners who wish to have everything in one place – not just mentions about their brands, but also information from other selected fan pages.
On expanding the projects further, you can see various features of the Brand24 dashboard that helps you manage your projects better.
- Summary: It gives you the complete data of your searches and mentions. It shows the latest mentions on the daily, weekly or monthly basis. You can see the most popular mentions and latest mentions as well.
The summary section gives the most active locations for your keywords as well as the most influential profile. It is wholly a birds eye of your project.
- Mentions: This is an even more detailed section. You can view them in the form of stats and in numbers. Add or remove filters to get a more detailed picture of your project.
The following graph shows; a number of mentions, social media reach, number of likes, number of shares and number of comments. Use the filters such as the Sentiment filter or filter by the Influencer scores.
Choose the source from where you want to see the mention. You can get your reports of mention in the form of PDF. It also gives the infographic form of these mentions. Clicking the Engage button will bring you directly to the page where the mention occurred.
- Analysis: This gives the whole analysis of your reports and you can share it with your boss or team the way you want. Gathering data and creating the report with Brand24 is quite easy and need no skills.
You can get the reports in the form of PDF or Excel as well as the infographics can be created for these reports too. The Analytics section gives a detailed report of your mentions and projects.
It is a more detailed statistics page of several metrics including social media engagement, social media reach, and the number of mentions for a keyword.
Sort the results by the most popular authors or by the most popular profiles. The analysis of the data using mentions by category or trending hashtags. On the right-hand side, you can find the data such as social media results or the results beyond social media, interactions, likes and shares and various other factors.
- Sources: In your sources tab, you will find the most influential people and brands talking about your keyword. You can sort your influencers by Reach, Influence, Voice Share or number of times they have mentioned your keyword and start building your relationships!
- Quotes: It is just the direct quote of the keywords that you have specified. It picks up the keywords from various sources showing you the author that has created the quotes.
- Comparison: It is used for comparing two projects that you want. You can compare these projects on the basis of umber of mentions, spikes in volume, sentiment and conversations by sources. Perfect for planning your next strategic move online in just a few clicks.
Brand24 Slack Integration
Brand24 integrates very well with the slack. It gives the customers the freedom to manage any social media account with slack integration.
There are various benefits to the Brand24 integration that can help you get better results:
- It helps to improve your brand reputation as you can react from anywhere and this can probably improve customer satisfaction.
- You can even handle negative or problematic comments before they escalate.
- It even makes it easy for your team to assign tasks and the most experienced person can handle the difficult tasks.
Slack manages all your tasks smoothly with your business and team onboard.
How to Set up Integration with Slack?
- Sign up or log in to your Brand24 account. You can start your free trial for Brand24 if you are a new member.
- After the account has been created, go to the account settings and click on Integrations.
- Select a project for which you want to monitor and integrate. Use filters to add the filter for the individual projects in the Mentions tab.
- On selecting the project, click on “Add Slack” and you will be redirected to Slack to authorize it. On every mention, you get the notification in Slack.
Brand24 offers three subscription plans: Plus: ($49/Month), Premium ($99/Month), and Max ($399/Month). The main differences between the plans include the number of mentions per month, users, and frequency of update, as well as access to premium features such as live help, PDF reports, and Excel file export.
Ready to try out Brand24? Sign up for free.
Is Brand24 Right for your Brand?
Brand24 suits perfectly for all kinds of business needs. As an entrepreneur or with any online business, you need to have a great social media impact and this is what makes Brand24 worthy.
Not every feature are valuable here but yes Brand24 is important for your brand to grow its presence. If you are just the individual or startup, go for the basic plan as it does not become complicated.
In addition to building an audience and asking them what they need, you simply need to set up this tool and keep on eye on how popular (or unpopular) you are.
The other two premium plans are best suited for the business or big brands looking to make a greater impact.
Brand24 - Social Media Monitoring Tool
- Helps you collect public complaints and grievances
- Find potential clients through social media
- Increase both social media outreach and user engagement
- Helps businesses design numerous campaign
- Intuitive admin panel, clear rules
- Get customer insights
- Analyze your efforts to make smarter decision
- No CRM option
- Sentiment recognition can be improved
- Little bit too expensive for personal usage
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- Features 0%
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